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New paper by <b>Butticè, Vincenzo, Veroniek Collewaert, Silvia Stroe, Tom Vanacker, Silvio Vismara, and Xavier Walthoff-Borm</b> just published on <b>Entrepreneurship Theory and Practice</b>!

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New paper by Butticè, Vincenzo, Veroniek Collewaert, Silvia Stroe, Tom Vanacker, Silvio Vismara, and Xavier Walthoff-Borm just published on Entrepreneurship Theory and Practice!

Signaling theory typically assumes that attention is always given to observable signals. We study signal receivers’ formation of signal sets—the signals to which receivers attend and that they can use for subsequent interpretations. Drawing on a cognitive perspective, we argue that signal receivers’ human capital influences the volume and type of signals they attend to and the time they take to form signal sets. Using eye tracking, we show that equity crowdfunders do not attend to many signals that are easily observable on a campaign page, and that differences in crowdfunders’ human capital uniquely affect their signal set formation.

Access the paper here: https://journals.sagepub.com/doi/abs/10.1177/10422587211026860